A sustainable brand for a sustainability expert
Erin Doherty BRAND & WEBSITE DESIGN
Challenge
An expert on sustainable business measurement and strategy, curriculum development, and community engagement, Erin Doherty’s career was taking off in all kinds of directions.
Yet despite her active and engaged presence in Guelph’s business and sustainability communities, and prominent board and mentor roles at several local organizations, Erin still struggled to talk about the scope of her work and capabilities with people outside of these networks.
Approach
Creative Worth helped shape Erin’s personal brand – including her professional title and core services – blending her robust skill set with a vibrant visual identity that aligns with Erin’s engaging personality.
We connected all the pieces of her brand puzzle through a playful, custom WordPress website, so she can confidently share who she is and what she does with her network and beyond.
Shortly after launching her personal brand and website, Erin was successful in landing a full-time position within a related academic unit at the University of Guelph – a dream opportunity that launched the next phase of her career.
SErVICES
Brand Identity & Logo Design
Website Design & Development
Business Naming/Professional Title
Content Development & Copywriting
Graphic Design (Resume, Note Cards and Social Media)
“Working with Heather is a magical mix of ease and transformation. I would sit down and have a relaxed coffee with her, and she would come back with pieces of my personal brand that were exactly on point.
We worked on my project at a pace comfortable for me until we had the full puzzle. Heather was always warm, accommodating and brilliantly talented. The end product transformed how I sold myself and my services, landing me dream opportunities.”
erin doherty, business impact strategist
IMPACT
Improved confidence in subject matter expertise and ability to share it
New collaborations with community stakeholders and business partners
Full-time leadership role within related academic unit at local university