Wendy Kaur, Writer and Journalist
branding and website design
Challenge
Following an early career in education, Wendy Kaur shifted her professional focus to journalism and freelance writing.
With a growing portfolio of high profile interviews and against-the-grain fashion and beauty reporting at prestige media outlets, Wendy reached out to create a distinct website that showcased her work and made it easier to pitch new story ideas to editors.
Services
Brand Design
Website Design
Approach
I worked with Wendy to create a personal brand that sets her apart from other journalists, combining an old-school editorial style wordmark with a newsprint-inspired palette that reflects Wendy’s commitment to writing stories that matter.
Wendy’s website was designed to:
Give top billing to Wendy’s best work and most prominent feature articles
Clearly identify the categories she wants to write more of
Make it easy for editors to get in touch
