Rebranding A Community Coworking Hub
LaunchIt Minto Brand & Website Design
Challenge
LaunchIt is a community hub that connects entrepreneurs, business owners and community members with information, space, and people they need to explore bold ideas and spark action.
LaunchIt celebrated its fifth anniversary in 2019 and – like most businesses and organizations – things had changed. Staff and the board of directors had a plan to shift their service model to create additional revenue streams and target underserved community members with more relevant programs and services – but LaunchIt’s existing brand and marketing were out of alignment with this new direction.
Approach
Creative Worth helped LaunchIt undergo a complete rebrand, including a new name, elevated mission, identifying guiding values, vibrant brand style, minimalist logo, fresh copy, and a clear vision for what comes next.
In short, I inspected every part of their rocket, and injected it with a serious dose of jet fuel, so they can support their clients and community in their exploration of business.
Project Scope
Brand Strategy
Logo & Visual Identity Design
Website Design and Integrations
Copywriting
Print and Promotional Marketing Collateral
Social Media Design
Email Marketing
Interior Brand Experience
Ongoing Creative Support
About the Brand Design
A rocket is a universal visual representation of the word “launch”. No other icon provides an adequate identifying visual mark. But some rocket graphics can feel too “cartoon-y” and childish, or too tech-focused, which didn’t reflect LaunchIt’s new approach.
To counter this, I altered the uppercase letter forms of a minimalist sans serif type to create a strikingly simple rocket, and paired it with additional sans serif typefaces for a clean yet friendly feel that represented the small town vibe of the space.
A vibrant palette of near neon hues, hand-lettered accents, and imperfect star-themed patterns collaborate to create a modern, edgy, yet approachable brand identity that more accurately aligns with the organization’s direction and audiences.
Impact
Reduced admin time and increased event signups thanks to website and digital automations
Increased network of workshop facilitators and training providers
Secured partnerships and funding with two new municipalities
Sustained growth in Facebook and Instagram audiences
Defined organizational values became bold art for the walls inside LaunchIt
A signature hashtag invites followers and users to LaunchIt’s space and services
“Heather’s rebranding process is incredible and I love the work she does.
As a result, LaunchIt has levelled up, and is ready to support our community and entrepreneurs in new ways.”
- GLEN HALL, past chair, launchit business exploration centre
Social Media Templates
Promotional Tote Bag
Branding the Space with Signage and Artwork
In summer 2021, LaunchIt’s branding was extended with new interior and exterior signage and custom artwork, solidifying a fresh, modern and vibrant space for guests in their coworking space.
Custom artwork for the coworking space
Custom window treatment for exterior signage
Interior wall decals add brand touches throughout the space