taking the plunge on a cool new website
squarespace website design + Acuity Scheduling FOR
FOR THE LOVE OF ICE, WALKERTON
challenge
Leading up to the first anniversary of her business, For the Love of Ice Guided Ice Bath and Breathwork Studio owner Gillian Simpson knew her website and online booking system needed to work harder to sustain the tremendous growth and momentum of the business.
The benefits and impact of Gillian’s services weren’t accurately profiled, her specialized expertise wasn’t positioned well, and she was handling a ton of unnecessary admin manually booking clients because of her overcomplicated (and expensive!) online booking system .
services
Squarespace Website Design
Copywriting
Acuity Scheduling Setup
approach
Gillian had loads of valuable content throughout her social media profiles, and had recently invested in professional videography and photography with Jenni Welsh to create supporting content for her site and social media. These elements provided the jumping off point for her website copy, which balances the tone of an encouraging pep talk geared toward hesitant first-time clients, with scientific information and wellness benefits from her services.
Gill’s new client management and online booking system, Acuity Scheduling, allows her clients to self-book, and reschedule appointments while seamlessly integrating with her website. The transition to this reliable new service allows Gill to easily share booking links to specific services, collect important customer information, and access it from her phone. Bonus: she’s saving more than $300 per month from her previous platform.
service page design (tablet and mobile device view)
A content-rich website and integrated booking system has allowed Gillian to:
Offer a seamless online booking process that allows her clients to self-book appointments
Share her expertise with intentional storytelling throughout the site and captivating visuals
Further develop and expand her business with more robust and consistent visual branding
Save hundreds each month on her previously underused booking app – which allows her to invest back into her business, and pay herself more.
