Rebranding a community coworking hub
LaunchIt is a community hub that connects entrepreneurs, business owners and community members with information, space, and people they need to explore bold ideas and spark action.
Creative Worth helped LaunchIt undergo a complete rebrand, including a new name, elevated mission, guiding values, vibrant brand style, minimalist logo, fresh copy, and a clear vision for what comes next. In short, we inspected every part of their rocket, and injected it with a serious dose of jet fuel, so they can support their clients and community in their exploration of business.
The LaunchIt brand and website launched in February 2020 – in perfect time to virtually support the community through the COVID-19 pandemic. With the new website and digital automations in place, they were able to reduce admin time spent on event planning and registration, grow their Facebook and Instagram audiences with timely and relevant information, and increase signups for digital training and webinars. They’ve also strengthened their network of workshop and training leaders, and solidified partnerships with two surrounding municipalities.
- Brand Strategy
- Visual Identity Design
- Website Design & Development
- Graphic Design
- Email Marketing
- Online Systems and Automation
- Art Direction
- Strategic Counsel
About the brand Design
A rocket is a universal visual representation of the word “launch”. No other icon provides an adequate identifying visual mark. But some rocket graphics can feel too “cartoon-y” and childish, or too tech-focused, which didn’t reflect LaunchIt’s new approach.
To counter this, we altered the uppercase letter forms of a minimalist sans serif type to create a strikingly simple rocket, and paired it with additional sans serif typefaces for a clean yet friendly feel.
A vibrant palette of near neon hues, hand-lettered accents, and imperfect star-themed patterns collaborate to create a modern, edgy, yet approachable brand identity that more accurately aligns with the organization’s direction and audiences.
“Heather’s rebranding process is incredible and I love the work you do.
As a result, LaunchIt has levelled up, and is ready to support our community and entrepreneurs in new ways.”