From Wilting Website to Blooming Business
SHOPIFY E-COMMERCE website design FOR ELORA ST. FLOWERS, HARRISTON
Challenge
After five years owning a bricks-and-mortar flower shop in Harriston, floral designer Lacey Koeslag had become known for her modern arrangements and super fresh blooms.
Her shop was thriving as a destination for bouquets, house plants and seasonal decor in Minto. But her website? Not so much. Her existing e-commerce site was so dated and dysfunctional, Lacey needed to contact every online customer to confirm details and delivery info.
Pandemic lockdowns pushed her to invest in an upgrade, and I recommended the Shopify e-commerce platform for online sales.
Services
E-Commerce Strategy
Shopify Website Design
Copywriting
Approach
With her previous website, Lacey spent a lot of time contacting customers to verify their orders and delivery details. I customized her new Shopify website to add additional functionality, allowing customers to shop, order and schedule flower deliveries or picks ups without calling the shop.
This allows Lacey to stay in her creative sweet spot designing bouquets and arrangements. Connecting social shopping through Facebook and Instagram has further boosted online sales.
Product page design (tablet and mobile device view)
An e-commerce strategy and Shopify website has allowed Elora St. Flowers to:
Offer a seamless online ordering process for customers
Generate sell-out seasonal sales
Streamline operational processes in the shop
Continue operations during pandemic lockdowns
